The Work & Client Testimonials

Cashtivity: Real-World Math Challenges

Cashtivity- Bay Area School Pilot and Efficacy and Engagement Study: September 2016 to June 2017

• Organized pilot and tested Cashtivity app in several bay area schools.
• Developed study to prove efficacy and engagement.
• Gathered and analyzed data.
• Worked with development team to fine-tune feature set.
• Helped develop US strategy.
“Cashtivity retained NBD Associates to do a customer development study in the San Francisco Bay Area in 2014 (led by Nina Demediuk) and subsequent projects. The project included deep dive interviews and testing with schools, teachers, students and parents.  Nina’s work ethic, quality and standards are impeccable.  Nina exhibits a passion and enthusiasm for education and educational tools and products, and their successful implementation in the classroom.  She is a natural team player and we love working with her.  I look forward to continuing a productive working relationship with NBD Associates as our team expands in the US market. “

Cashtivity- Content and Pricing Strategy Project – 2015

• Developed Content requirements and parameters
• Led effort to develop library and lesson plan strategy
• Researched and led effort to develop pricing strategy

Cashtivity – Bay Area Customer Development Project-2014: 

Developed and executed a thorough and deep customer development research plan. Teachers (in public, private and parochial schools), financial education companies, researchers, startups and administrators  in the San Francisco Bay Area were interviewed, and data was gathered to validate Cashtivity business assumptions and fine tune the business canvas. We discovered a need for innovative , project based learning math programs in schools and districts and pivoted accordingly.

Marissa Di Pasquale, Founder and CEO

Marissa_LA selfie_backgrund.jpeg

Explorabox.org- Science kits for schools and kids.  “

We are a group of scientists and engineers who are passionate about inspiring young minds.

2012-2015 Projects include:

  • Competitive analysis and product-market fit
  • Customer development research and analysis
  • Customer relationships and outreach
  • After school programs
  • Strategy

“Nina has been a critical part of Explorabox for the last two years. She has been working on outreach with schools, marketing the Explorabox products, planning and strategizing the product design, market and outreach. She has managed our interaction with school teachers.Nina is also tech savvy and a great role model for kids. She helps with science fairs and science workshops offered by Explorabox.
Nina is self motivated, organized and driven. She has skills to manage complex interactions, project planning, interfacing with domestic and international vendors.
Nina has a very pleasant and positive personality and it has been a pleasure to have her on the team.”

Saroj Pathak, Founder & CEO of explorabox.org

Saroj Pathak